Below are some projects I have refreshed so far. In the refresh, I carefully considered the use of colors, maintaining a similar palette while simplifying it. I also created a new logo with several variations for usability and developed compelling imagery. The client is thrilled with the work I have done so far, and I couldn't be happier with the results!

One of the larger projects I'm currently working on for this client is an archive of illustrated "signs of stress" in dogs that groomers should be aware of. The client wanted the project to be fun and cohesive with the brand, avoiding the typical "doctor's office" look. To achieve this, I introduced brown and tan colors that complement the existing palette and reflect natural dog coat colors. Below is the first of two posters. The next project will highlight the critical signs of stress, serving as a reminder for groomers to call a veterinarian when necessary.