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Moffitt has been one of my longest-running clients through The Dock Line, with a wide range of projects highlighting our collaboration. My work has included creating their sub-branding, developing a comprehensive brand guide, designing a podcast cover and teaser video, and even creating whimsical illustrations for their 2021 Christmas cards. Below are examples of recent trade show banners I designed, showcasing their services and contact information.
Map of service locations
Podcast Cover Trial
Moffitt Brand Guide.pdfBranding Guidelines for Moffitt
Branding Guidelines for Moffitt
This project involved creating comprehensive branding guidelines for Moffitt. The goal was to ensure consistency across all marketing materials, especially since Moffitt sub-contracts multiple marketing companies, including The Dock Line. The guidelines covered crucial elements such as logo spacing, bevel details for sub-branding, social media post standards, and general co-branding comments for merchandise. Additionally, I specified typography and color schemes. The project was well-received, and the client expressed gratitude for the clarity and consistency these guidelines provided.
Illustrations
Illustrations
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